Grocery Store Fixtures Central to Store Marketing

When it comes to grocery shopping, everybody has their own way of doing things. Some make a list before hand, determined to turn on the tunnel vision and focus only on the family?s predetermined ?needs.? Others go up and down every aisle, sans a list, picking and choosing as they go. There are hundreds of strategies, but they all rely heavily on store layout to work. In an ever competitive age with super stores popping up everywhere, it?s essential that independent grocery store owners consider their store fixtures and layout as a critical component of their marketing strategy.

Grocery store fixtures and store layout are essentially the core of a grocer?s marketing. You can greet them at the door, have amazing service at the register, bag and even carry their groceries for them. But from the time they walk in, until they get to the register, they?re on their own. So it is important for grocers to put an extra effort into the design process to give their store that ?something? that makes shoppers connect, relate and return to that store.

Grocers need to take a step back, and really get into the mindset of their typical customer. Think about what times of the day are peak hours for your store. Consider what times of day people do their heavy shopping, as well as when they are more likely to stop in for just a few items. All of these details are important, because they tell you who your audience is and what matters to them. Armed with that information, a retailer has a lot of power and an opportunity to turn their store into a destination for target customers.

Grocery store layouts have always relied heavily on marketing. Nobody has to be told why bread and milk are typically found in the opposite back corners of the store. They?re the two items people are most likely to ?run in for.? So grocers have decided over the years that if you only want bread and milk, you?re going to have to walk past every other product in the store to get them. But that may not be the right approach, in this day and age where convenience stores are selling bread and milk as well.

Here are a few examples of how grocery store design can speak to target customers:

Move it on Up:

Everybody?s doing the ?back of the store? thing. But what if a retailer took the flip side approach, understanding that no matter where the bread and milk are, you?re eventually going to need to come in to do your heavy shopping? What if they moved a small milk cooler and a shelving unit to the front of the store, filled with some quick stop items? Chances are, they would become known as the convenient alternative, making them a favorite among shoppers for all grocery stops.

Show ?Em How It?s Done:

Add recipe card holders on fixtures throughout the grocery store. Stock them with free recipes cards that use a particular ingredient right there for shoppers to see. An even better option is to feature one to three recipes a week in a prominent area of the store. Have all of the ingredients necessary laid out there for purchase. It makes for a convenient buy for the customer and an easy multi-item sale for you!

Make them Comfortable:

Wouldn?t it be nice to walk into your local grocery store on a cold winter day and be served a pastry and a hot chocolate at the door? Or to come in on a hot summer afternoon and be greeted with a glass of lemonade? Shopping carts can be fitted with cup holders pretty affordably. What a unique and affordable way to show customers you appreciate their business! And being hospitable has its benefits. By offering your customers relief from the elements, you make them comfortable and slow them down a bit, so they?re more likely to spend more time at the store.

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. Nu-Era has an entire section of nu-era.com dedicated to Abstracta modular display systems. For more information, visit them online at http://www.nu-era.com

How to Choose the Perfect Lighting Fixtures for Your Living Areas

Lighting fixtures are so important to the overall ambiance of the room in which they are placed; moreover, the fixtures themselves are accessories to the d?cor, and should be chosen with that in mind. In fact, lighting choices are an integral part of ?finishing? a room?s d?cor. The goal, of course, should be to choose a lighting source that adequately illumines the room and melds into the surroundings as though it was custom made for the space. Just as the wrong earrings, belt, or handbag can make an outfit seem mismatched and unsightly, so to can the lighting choices ruin an otherwise well-accessorized home.

Living areas, in particular, are susceptible to flawed lighting choices. Usually the main part of the home in which most time is spent, living areas should be studied carefully prior to the addition of any ornamentation in the form of lighting fixtures. The d?cor of the room dictates the lighting sources to use, where to place them, and the finishes that should be sought.

To begin, examine the area?s inspiration. Is this a traditional area? Is it contemporary? Perhaps this room is reminiscent of a beach cottage. Regardless of the design, there are so many lighting options, that you are bound to find several that can be integrated into the room?s motif.

Perhaps this is a traditional area, with a formal living room and neutral base tones. This area, then, should be softly lit, preferably with recessed lighting that can diffuse a golden glow over the area. Accent these overhead lights with table lamps featuring scrolled, wrought iron or brushed bronze bases. The lamp shades can offer a coordinating hue; however, in this area, it is best to avoid bright white or any vivid color. Muted, earthy tones are the finest choice for shade color. Additionally, a smoother texture for the lamp shade will provide a clean and polished look; choose a wheat or natural colored linen or faux suede for visual depth and interest. This room must avoid the pleated, accordion style shade of yesteryear. Also well suited to this area are lighting fixtures that resemble antique pieces, such as lanterns and candles. Again, though, wrought iron and bronze are the ideal finishes.

A Victorian d?cor, on the other hand, calls for delicate crystal or glass for the base of table and accessory lamps. Overhead lighting can be best achieved with a chandelier of crystal, or a tiered-style suspended fixture with miniature, floral-accented shades. Tassels suspended from the shades are also a nice decorative element for this area. Floor lamps with arched stems and cut- or etched-glass shades are lovely in the Victorian room, particularly when placed to the side of a wing back chair or chaise lounge.

Perhaps your room is contemporary and modern. This space calls for simplistic fixtures?no ornate jewel tones and frou-frou add-ons. Industrial, silver and brushed nickel finishes on utilitarian pieces are best to keep the space clean and minimal. Lighting should be bright, but not harsh, so opt for pieces that make dramatic statements with a minimum of glare. Overhead lighting is best achieved with a close-to-ceiling fixture that features the least amount of ornamentation as possible. Floor lamps are better choices for this space than table lamps. Opt for floor lamps with slender bases and simple, unusual shades in grays, whites, or blacks. Once again, brushed silver and nickel are the ultimate finishes for this space, as they exude minimalism yet complete the room and relieve the sense of starkness and sparseness that can be problematic in the modern home.

Of course, there is a vast array of d?cor possibilities, and these are just a sampling. To choose the best possible lighting, survey the area?is it too large for one chandelier? Are recessed lights an option? How much light do you need to create and where in the room? Beyond this, remember: lighting, both in the way in which illumination is provided and in the fixtures themselves, can seamlessly pull together the d?cor or it can detract atrociously from the room?s design.

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Church Lighting Fixtures

Traditionally, churches have used lighting designs that have scrollers with separate colors, which are attached to each other to create white light. These can also be adjusted to produce different colors, other than white. This type of lighting fixture does have many disadvantages. One of these disadvantages is the fact that they offer limited choices regarding colors. Another one is that these fixtures are very expensive to operate. Because of the many different disadvantages the lighting system had, many churches opted to switch to a much more updated form of lighting fixture. With the availability of new technology, they were able to implement a much more advanced form of lighting.

New Fixtures

Many churches today use lighting fixtures that produce very bright and intense lighting. This new lighting system is generally automated to be able to change colors at will. They have one function, and they accomplish their task rather well. They are designed to produce light, and change color, if needed, using a remote control.

Light Quality

The new lighting fixtures most churches use today have a far better light production capability than the old system they once used. Unlike the old system, the new lighting fixtures produce a high quality light, which will not have any contamination on the sides of other colors. The old lighting fixtures did not do this very well. In most cases, the edges of the light beam will have traces of different colors.

Cost

The cost of these systems is not small, however. The price for this type of fixture will cost about $1,500. The power supply will add an additional $1,200 to the overall price.

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Fluorescent Lighting Fixtures

When electricity passes through mercury vapor in a glass tube, the invisible light given off interacts with the coating in the glass and produces visible light that is referred to as fluorescent light. All types of white light with good to very good color rendition are the hallmark of fluorescent lamps. These lamps are very energy efficient, and some models are also adaptable and can fit in any existing standard electrical socket. Older florescent lamps give off an eerie glow. This feature has, however, been improved upon, and the newer versions give off a flattering glow.

Fluorescent lighting fixtures are available with several features. They can be adjustable-even after installation. Several of these fixtures can rotate a full 180 degrees. This feature adds versatility to their use.

Generally, fluorescent light fixtures do not support dimming. This factor at times limits their usage.

As most fluorescent light fixtures have instant start electronic ballasts, they turn on without flickering. Installation of fluorescent light fixtures is also quite hassle free. In fact, if a series of them are to be installed, the job becomes very easy since they can be connected through flexible connectors.

There are a few varieties of fluorescent light fixtures that produce lighting that is similar to incandescent lighting. Some very small florescent lighting fixtures are also available. Lighting fixtures only a couple of inches wide also have their uses. Some fluorescent lighting fixtures can be installed as a group and be controlled by a single light switch.

Despite their drawbacks, florescent lighting fixtures are becoming increasingly popular due to their energy-efficient feature. Increasing environmental awareness is one main reason for this preference.

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Kid's Lighting Fixtures

The way your child's room is designed needs to be done very carefully due to the fact that if you design it wrong, your child will not want to stay in that room. The lighting in your child's room is a very important part of the entire room's decor

Type of Lighting to Use

The first thing you should do before you decide what type of lighting fixture you can use for your child's room is to ask them what they want. You should remember that it is their room, and that if they do not enjoy it, they will more than likely want to sleep in your room instead of their own.

Children develop their personality at a very young age. They already know what they want and have a developed sense of taste. Forcing them to endure room decorations they do not want will only make them unhappy and make you spend unnecessary money.

It would not be a good idea to use a lighting fixture that produces too many shadows. Children have a very active imagination. All of the shadows the light fixtures will create will scare your child, which will cause her to not want to go into her room.

The best type of lighting fixture to use in your child's room is a simple direct light that will significantly illuminate the entire room brightly.

Gimmicks and Specialized Light Fixture

Do not spend the money to install lighting fixtures with a theme of a current popular television character. Children are very fickle when it comes to which television character they like. If you give their room a theme of a cartoon character, you will only be spending unnecessary money due to the fact that they will loose interest in that character very quickly.

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Kitchen Lighting Fixtures

Your kitchen is a very important part of your home. Chances are you will spend a lot of time there. Consequently, most people invest a lot of money to make their kitchen beautiful as well as useful.

Kitchen Lighting Fixture Requirements

The lighting requirements for your kitchen are vastly different from the needs of your other rooms. In most cases this design requirement is ignored by people. Most people simply install lighting that will perform the requirements of lighting the room. However, this can be problematic due to the fact that the kitchen is not just a typical room in your home. You can use the kitchen as a place for you to relax, or as a place to entertain your guests. The ultimate goal you must have when choosing the lighting in your kitchen is to make the most out of the space you have, regardless of how you want to use the room.

Possibilities

One possibility for your kitchen is to create a dramatic look. Since most people generally install only direct lighting in their kitchens, adding an indirect light source will add a unique touch to the room. Indirect lighting can be achieved by placing light sources in places that cannot be seen. The light from these hidden light fixtures is then reflected from the walls and ceilings to create a soft, subdued look in the room. In these cases, the light source is usually hidden at the top of the kitchen cabinets, or behind appliances.

Placement of direct lighting is easier to figure out than indirect lighting fixtures. Unlike indirect lighting, which must be carefully placed, direct lighting is usually more centralized and easily seen. Using light from a conventional light fixture, as well as fancy chandeliers, are some of your options. Some people also find the use of lighting from ceiling fans to be a good alternative.

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Commercial Lighting Fixtures

The lighting requirements of a commercial business are far different that what you would need in a home. At your home, you are using your lighting as a way to set the mood to relax as well as possibly entertain your guests. In a commercial business, your goal is to make people want to buy things and spend their money.

Use of Colors

Studies have indicated that certain combination of colors have been known to entice people to shop more. The lighting in the home can all be the same color of you wish. Most homes stick to the standard incandescent lighting for their home and allow the positioning of the lighting fixtures to dictate the way it will look. The lighting used in businesses must use multiple colors, designs, and intensity. This will keep the customers lively, as well as excited about being there. If you use the lighting style of the home in a business, more than likely your customers will get easily bored in your store, and you will not be able to capture their attention.

Studies have shown that the use of the color green in combination of red will excite people and make people want to spend more money than they normally would. This is the reason why most Las Vegas casinos have lighting with these combinations all over their buildings. While at the same time, the use of blue in combination of some other colors will adjust their mood so that they will not want to spend more money than normal. This is the reason why those casinos avoid using those colors near their buildings.

Businesses actually spend money to conduct studies on how the arrangement of lighting fixtures, as well as the colors used in their lighting will affect the mood of their customers. The wrong lighting combination could potentially cost them valuable revenue.

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Discount Lighting Fixtures

Several stores offer discount lighting fixtures of various well-known brands. Lighting fixtures for a room should be decided upon keeping in mind the activities that will be performed in the room and the purpose of the lighting fixtures. Displays like works of art etc., need focus lamps. Focus lamps are generally available at discount lighting outlets. This is because the number of pieces needed in a home is few. So odd pieces left over from larger stocks are offered at discounts.

Most shops dealing in discount lighting fixtures source their material directly from manufacturers. This eliminates the role of the middleman and brings down the cost incurred by the dealer. In an attempt to build customer loyalty, the dealers pass on the cost savings to customers in the form of discounts. Thus, buying discount lighting fixtures will get you good quality fixtures at lesser prices.

On the flip side, the choices available at such stores are limited. Manufacturers do not offer discounted prices for the latest designs. As a result, such designs are not stocked by stores dealing in discount lighting fixtures. In order to get good quality inexpensively, the customer might have to forgo certain specifications regarding the latest designs.

General lighting, task lighting, and accent lighting are the three broad categories pertaining to the lighting needs of a home. Lighting fixtures for all these needs may be either simple or ornate. Simple designs can be easily sourced from discount lighting fixture stores. However, procuring ornate discount lighting fixtures will depend entirely on a customer?s luck.

Lighting fixtures is not all about looks. One also needs to consider compatibility of sockets with the electrical wiring in the home. It would thus be advisable to seek the opinion of an expert before buying an off beat lighting fixture just for its looks.

All the functional lighting fixtures of a home or office can be sourced from a discount lighting store, as standard designs would serve the purpose well.

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Clothing Store Fixtures

Clothing store fixtures help increase the sale of clothing. This also helps to bring in more customers. Mannequins and forms are used as clothing store fixtures. There are different types of mannequins and clothing forms.

Mannequins are made of different materials including wood, wax, fiberglass and plastic. Some mannequin store fixtures are set in one pose while some have adjustable arms and legs. The most common type of mannequin used in clothing business is life size mannequin. Torso mannequins are used to display shirts and blouses. Mannequin store fixtures are available for male, female and children in different sizes. Different models of mannequin store fixtures are hands on hip model, hands by side model, ethnic model and sandy series model.

Classic forms of mannequin store fixtures are made of natural wood bases. Mannequin head displays are used to display hats or wigs. Full round mannequins are used to display clothing in an inexpensive way.

Clothing forms are light-weight and durable. PVC forms are used as clothing store fixtures. PVC forms are inexpensive and heavy duty. Forms are available in hanging model or with adjustable stand model. Jersey forms are flexible mannequin forms. Flexible forms are more convenient than traditional mannequin store fixtures. Polyurethane jersey forms and flex kid forms are also available. Flexible tube forms can be bent shaped and twisted. Fabric covered arms and legs of tube form can be bent into any shape. Form store fixtures are available in both adult and children's size.

Clothing hangers are also used to display clothing in an attractive way. There are plastic hangers, metal hangers and wooden hangers. Adult clothing hangers include suit hangers, pant hangers, blouse hangers etc. Children clothing hangers include top hangers, junior hangers and combo hangers.

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European Store Fixtures

European store fixtures are sought by most store owners. It is found to be more advanced technologically than American fixtures. This is because Europeans combine innovative designs with the latest manufacturing techniques to create new products. Customers are therefore able to get store displays and fixtures in attractive and stylish designs.

European store fixtures are available in varying qualities, capacities, and prices. It comes in attractive designs, pleasing colors, and striking shapes. The chances of damage or breakage are minimized in European fixtures. These fixtures are modular. This means that the fixtures can be installed or mounted on walls or other locations without any difficult procedures. Engineers and architects are not required for installation.

One of the popular styles of European fixtures is the ladder model. The ladder system can be a single unit or a combinational unit with different types of fixtures together. The combinational unit can hold a variety of items.

European store fixtures are made of different materials such as plastic, steel, metal, wood, glass, and co-polymer resins. The co-polymer resins used in store fixtures can be either certified or non-certified. Certified ones are tested in European laboratories to meet basic approved standards. Each European country has its own testing methods and the materials are classified accordingly. This classification is done on the basis of different fire safety components. Thus by fixing these fixtures safety and protection of the entire store is ensured, as certified resins release fumes and smokes within certain limits only.

Some common European store fixtures are wall and gondola shelving, grid wall panels, jewelry showcases, sign holders, garment racks, display mannequins, and display trays for jewelry. Back panels come in three configurations such as plain, perforated, and slat wall.

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Lighting Fixtures

Composite units that contain at least a light source and an outer shell that aids alignment with an electrical power socket are the basic prerequisites of lighting fixtures. From basic fixtures to sophisticated ones there are several varieties of lighting fixtures manufactured for a varied number of uses. The classification of lighting fixtures by type is done either on the basis of how it is installed or its function.

Lighting fixtures have a variety of applications. Besides being used in homes, lighting fixtures are used for outdoor applications like roadway lighting, parking lighting, area lighting, walkway lighting, and lighting of sports arenas among others. Specialized lighting fixtures that are suitable for each of these applications are manufactured. While some standard fittings are always available, bulk orders of specific designs are manufactured on request.

The run of the mill table lamps used in homes and offices are also light fixtures and are known as free standing light fixtures. Fixtures that are concealed behind a ceiling or wall are referred to as recessed lighting fixtures. If some part of the fixture is exposed then this kind of a lighting fixture is referred to as a surface mounted lighting fixture.

Pendant lights are lighting fixtures that are suspended from the ceiling and are a very popular form of contemporary lighting.

The earliest lamps used in lighting fixtures were fuel lamps like butter lamp, gas lighting, kerosene lamps and the like. Later Davy lamps, Gordie lamps and Xenon arc lamps were used. With the coming of the incandescent lamp A-lamp, parabolic reflector lamp and bulged reflector lamps came to be used. Halogen lamps, a special class of incandescent lamps are widely used. The other types of lamps used in lighting fixtures today are gas discharge lamps, metal halide lamps, mercury vapor lamps and fluorescent lamps.

Lighting fixtures for varied applications are available in several eye catching designs with lamps of required intensity fitted in them.

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