Commercial Lighting Fixtures

The lighting requirements of a commercial business are far different that what you would need in a home. At your home, you are using your lighting as a way to set the mood to relax as well as possibly entertain your guests. In a commercial business, your goal is to make people want to buy things and spend their money.

Use of Colors

Studies have indicated that certain combination of colors have been known to entice people to shop more. The lighting in the home can all be the same color of you wish. Most homes stick to the standard incandescent lighting for their home and allow the positioning of the lighting fixtures to dictate the way it will look. The lighting used in businesses must use multiple colors, designs, and intensity. This will keep the customers lively, as well as excited about being there. If you use the lighting style of the home in a business, more than likely your customers will get easily bored in your store, and you will not be able to capture their attention.

Studies have shown that the use of the color green in combination of red will excite people and make people want to spend more money than they normally would. This is the reason why most Las Vegas casinos have lighting with these combinations all over their buildings. While at the same time, the use of blue in combination of some other colors will adjust their mood so that they will not want to spend more money than normal. This is the reason why those casinos avoid using those colors near their buildings.

Businesses actually spend money to conduct studies on how the arrangement of lighting fixtures, as well as the colors used in their lighting will affect the mood of their customers. The wrong lighting combination could potentially cost them valuable revenue.

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