Maxium Profits from proper store fixture displays

When creating the layout and visuals for your retail location, you must remember that every surface in the store is an opportunity for valuable product promotion. Any medium-sized boutique store or larger will probably require some sort of aisle structure in its layout. This is simply the most efficient way to direct traffic, utilize space, and organize merchandise. If you are using any aisles in your layout, you should consider the "end-cap" space. Unfortunately end-caps tend to summon visions of supermarkets, with mountains of cereal boxes piled high on every end-cap to promote the daily special. You may be thinking that this marketing technique is effective enough for the grocery store, but you are looking to create a more sophisticated atmosphere in your retail location. However, end-cap displays need not appear so base.

The end-cap of an aisle is an ideal place to feature select merchandise. Any new product or new information can be attractively, stylishly introduced to your customers when you create an end-cap display. Recently, super-retailer Wal-Mart set an extremely ambitious sales goal for a certain type of light bulb. Consumers don't tend to receive their information about light-bulbs from advertising or news, they just buy what they've always bought. Wal-Mart needed an innovative way to introduce new information about this product, and convince people to give it a try. They abandoned the typical mountain-of-cereal-boxes model and created a diorama for the end-cap of the light bulb isle that prominently displayed this certain type of light bulb and gave valuable information about the product. As a result, they saw a jump in revenue. A similar approach can be used to increase information about any variety of products--from cookware to blue jeans, from cologne to shampoo. Don't let this valuable surface space go to waste in your retail store--with directed visual merchandising end-cap displays can be stylish and informative, and will definitely boost sales.

Barnes Newton is a professional retail display specialist and teaches store owners how to gain profits from proper store fixtures and displays.

Store Fixtures

As the retail store industry has developed, visual merchandising and product display has become a major concern of business owners. As a result, store fixtures of every variety have been produced to maximize the exposure of products on the sales floor. Today, retail stores carry everything from clothes, to toys, electronics, to kitchen accessories. It is important for a sales manager to have the tools necessary for displaying these varieties of items in the most effective way. Some of the many store fixtures commonly used today are gridwall fixtures, clothing store fixtures (such as hangers, racks, and mannequins), display cases, shopping bags, jewelry displays, slatwall fixtures, and good old fashioned shelves. Gridwall and slatwall fixtures serve a similar purpose by providing display space along the walls of a retail store. Slatwalls use grooves and pieces of hardware, while gridwalls have a grid system that can be interlocked with different display hardware. Hooks, shelves, baskets, and literature holders are just a few of the many accessories that can be added to these displays to produce a more vertical and less space consuming display. Hangers are a major part of clothing display. There are so many types of hangers and hanger accessories that can accommodate any retail clothing environment. It is important to not only match the store environment with clothing hangers, but also to choose the right hangers for the style and preservation of the clothes for sale. Some of the materials hangers are produced from today are wood, metal, plastic, and fiberglass. Mannequins are also a very important player in clothing display. Ranging from full-length life-size portrayals to torsos and hanging forms, they bring the clothes to life by giving them a human shape and helping the customer imagine their true appearance. Display cases are important for both display and security of precious products. They can be framed with several different metals or wood and can be full vision, half vision, open cases, register stands, countertop, oaken, pedestal, portable, or custom. Within these varieties of displays are also a variety of display options for bracelets, rings, chains, watches, or necklaces, and these come in materials such as metal, wood, velvet, or acrylic. Though many do not think of shopping bags as store fixtures, they are possibly one of the most important. Craft bags, tinted bags, shopping baskets, carts, and holiday bags are all used to make the shopping experience a little easier. Think of what shopping would be like without bags. Store fixtures give retail stores shape and personality organizing and displaying products in the most effective and enjoyable way possible. It is important to consider store fixtures of every product in a store. Although this may seem to get expensive, the profits they will produce and help they will bring to managers and employees will far outweigh the cost. About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online provider of store fixtures, retail store displays, mannequins, slatwalls, gridwalls, and clothing hangers. For more information, please visit http://www.slstoredisplays.com.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online provider of store fixtures, retail store displays, mannequins, <a rel="nofollow" href="http://www.slstoredisplays.com

Where to Buy Lighting Fixtures

In the same manner in which jewelry compliments attire, light fixtures accentuate a room and create a definite mood. Lighting fixtures, other than lighting a space, add safety, comfort and a sense of drama. Lighting fixtures are essential to make the most of any space. They are one of the first things that need to be installed when building or renovating a home. Light fixtures are an indispensable part of every home, office, restaurant, recreation center and art studio. Selecting the most appropriate lighting fixture for a home can sometimes become a daunting task. A lighting fixture must be purchased in accordance to its estimated application. The general or ambient lighting illuminates an entire room. Task lighting helps with focusing while reading, sewing or cooking. The third type is accent lighting, which spotlights decorative objects.

Lighting fixtures can be bought from any home decorative store. They specialize in the various designs, shapes and colors of light fixtures. It is advisable to take an interior decorator along, while choosing light fixtures. There are many companies that have realized the potential of online shopping. They have begun to sell light fixtures on the Internet, at cheap and discounted prices. Rumors have it that most of the online vending companies defraud their customers by providing inferior quality goods. Contrary to this, they have strict quality control checks and ask the customer to make the payment when he receives it and is thoroughly satisfied with the product. Online buying gives the customer a wide array of light fixtures to choose from. A person may have the light fixture custom made to suit his specific need and requirement.

Lighting fixtures can be installed according to the instruction manual provided. However, it is a better option to do it under the supervision of a professional or simply hire a professional to handle the installation.

Lighting Fixtures provides detailed information on Lighting Fixtures, Bathroom Lighting Fixtures, Ceiling Lighting Fixtures, Outdoor Lighting Fixtures and more. Lighting Fixtures is affiliated with Outdoor Lighting.

Is Your Career Like My Bathroom Light Fixture

?This is a new one? you are thinking to yourself right now! Hear me out on this one, I think you will be amazed at how right I am! I made this comparison this morning and just had to share it with the world! You too could be living with a dim light in your daily routine, whether it be work, a relationship, your business, or any other host of activities, and you may not even be aware of it!

This morning I was getting the house ready for company stopping by and I noticed that one of my bathroom light bulbs was burned out. I have 2 fixtures with 3 light bulbs each, so 1 bulb being out is sort of hard to notice. But then when I screwed the new light bulb in, the room light up what seemed to be 100x brighter than it had been in some time! It occurred to me that the bulb hadn't just burned out this morning, rather, it had probably been out for some time. But through the daily routine and the bathroom being fairly well lit anyway, I just went on with my business and never stopped to analyze the situation. Literally, when I put the new bulb in, it was like seeing myself in the mirror for the first time; this new bulb (same wattage and everything else, mind you) was that helpful!

Where is the burned out bulb in your life? Are you in a job that you haven't liked for some time, but you are too caught up in the daily routine to change it? What about that relationship that you are no longer excited about? Or how about your business being just 'status quo' and doesn't really seem to be as bright and clear as it once was? There are literally hundreds of things that could qualify as burned out light bulbs in our lives, but with enough bulbs lit, we hardly noticed the ones that are burned out!

My challenge to you: this New Year, examine all of the light bulbs in your life and find which ones are no longer as bright as they once were. Granted, things like a job, a relationship, a business, are a lot harder to change than a actual light bulb, but make a commitment to yourself, along with a plan of action, and get those light bulbs changed!

Dale Robert is a Career & Small Business Coach. Visit him online at http://www.Career-Mechanic.com and http://www.SmallBiz-Mechanic.com Email him for a copy of his free Job Search ebook!

Finding The Plumbing Fixture That Works In Your Home

There can be nothing more enjoyable than decorating your home. Whether it?s tackling the design of a new home, or revamping your existing home, choosing just the right accessories to complete the look of your home can be decidedly challenging and exciting. Nothing can do more for a room than a beautiful plumbing fixture. And finding that plumbing fixture can be a journey in and of itself.

To begin with it?s important to take the overall feel of your home into account. A shiny new plumbing fixture with contemporary lines or a sleek modern feel may look out of place in an older, more traditional home. Conversely, an antique plumbing fixture may not blend in a more contemporary home.

When in search for newer, more modern plumbing fixtures look to materials such as nickel and chrome. These plumbing fixtures are readily available in most home improvement stores today, making them a convenient purchase. Prices ranges are enormous. You can just as easily find over the top expensive plumbing fixtures as you can find those that are affordable.

Locating antique plumbing fixtures to fit the style of your older home can be a little more work but also quite a bit of fun. Start with antique stores, make the rounds of flea markets, estate sales, and even try your hand at ebay. You can find a treasure in the rough that can become a plumbing fixture showpiece in your home.

Even with antique plumbing fixtures, prices vary greatly. However, in many cases you can bargain with sellers to get a better deal.

Finding that perfect plumbing fixture can create a whole atmosphere in a room of your home. Whether it?s new or antique, the plumbing fixture that you choose must be one that you love no matter its origin.

For easy to understand, in depth information about plumbing visit our ezGuide 2 Plumbing.